Park Christmas Savings
Christmas 2026 TVC & Integrated Campaign
Role: Creative Lead, Park Christmas Savings
Lead Creative Agency: TBWA\MCR
Channels: TV / Paid Social / Organic Social / Email / Motion / Digital
Lead Creative Agency: TBWA\MCR
Channels: TV / Paid Social / Organic Social / Email / Motion / Digital
Overview
For Christmas 2026, Park Christmas Savings brought back Earl E. Bird for a new 30s animated TVC. Working alongside TBWA\MCR, I helped steer the campaign from the Park side before leading its rollout across paid, social, email and digital.
The TVC
The film was concepted and storyboarded by TBWA\MCR and produced by their in-house motion team, with Park collaborating throughout development.
Created over several months from August to December, the finished TVC aired across ITV and Channel 4 networks and became the visual foundation for the wider campaign.
Integrated Rollout
Once the final TV stills and campaign assets were delivered, I had approximately two weeks to build the wider launch campaign.
I independently created 350+ paid-social assets across static and motion, alongside organic social, email, promotional, giveaway and supporting digital creative.
The challenge was to translate one hero TV campaign into hundreds of executions while maintaining consistency across every touchpoint.
Impact
4+ months TVC development. ~2 weeks integrated production turnaround.
350+ paid static and motion assets. 30 sec national TV commercial
1 month+ initial integrated campaign rollout.
350+ paid static and motion assets. 30 sec national TV commercial
1 month+ initial integrated campaign rollout.
The campaign imagery continued to be used across Park communications throughout the year and into the following season, extending the life of the creative and supporting ongoing brand awareness and billings activity.
Outcome
A campaign developed over months became a complete multi-channel creative system in just two weeks.
One campaign. One character. 350+ paid executions.